It sounds so self indulgent doesn’t it?

But it is so important that you invest in yourself because ultimately there’s just one of you and you are the only one responsible for your happiness.

So here are 5 reasons why investing is a necessity (in business and in life):

1. 100% of the investment goes towards achieving your goals. When you invest in yourself, (your brand or your life) that investment is solely being put into you and helping you reach the desired outcomes you need or want. All that time, money and energy isn’t going elsewhere. It’s focussed on helping you achieve your goals.

2. Frees up your time. Investing in yourself is another way of saying you’re outsourcing and that frees up your time and causes less stress. When it comes to work this could come in the form of getting a website developer or investing in yearly photographs that you can access easily for all your content needs- those jobs you don’t want to do can be done by someone else and instead you can use your time in an area of your business where you excel or enjoy some down time- down time when you’re a business owner is just as important as working consistently. In life you might get your nails done, or use a personal trainer… although you can paint your own nails or exercise at home the likelihood is you wouldn’t see the same results in the time it takes to use a professional service.

3. Avoids burnout. If you’re not outsourcing or you’re taking on too much and not giving yourself time to enjoy life and experience moments of happiness you can guarantee burn out will happen. When you choose to invest in yourself you can limit burnout because you’re doing things that you want to do, for your well-being and happiness.

4. Your productivity increases. When you invest in yourself ultimately you become happier and your relationships benefit from that too whether that’s at work or at home. You’ll often find you have more energy and your productivity increases because of that. Happy life = happy all around.

5. More confidence. Investing in yourself is telling yourself that you're worth it. Acknowledging what you need and desire is such an important first step to giving you more confidence.

Money spent on you isn’t self indulgence. It’s investment. It goes towards your mental wellbeing. Whether you’re using that money to excel in life or business it’s an important investment to make.

Remember, you are worth investing in.

Some people are very personal about their make up, whether that’s because they like it to be exactly how they do it or as often is the case, they don’t wear much of it and don’t want to not be themselves in the portraits that are taken.

I completely understand that, and having a make up artist at your photoshoot is something I offer as a complimentary service.

You are never obligated to have to use one of my make up artists. So if you strongly feel that a make up artist wouldn’t be a great fit for you just let me know. As always every photoshoot is customised to your needs.

However, there are many benefits to having a make up artist on the day of your photoshoot, so if you are a little unsure here are 3 great reasons why you should use a professional make up artist for your portrait session:

1. Professional make up artists are highly trained and skilled when it comes to applying make up for photography. They are able to use high end products to help remove unflattering sharpness caused by the high spec quality of modern cameras. While there’s benefits to having sharp images we don’t necessarily want to see every facial detail in HD!

2. Normal everyday make up isn’t actually defined enough to be picked up on camera. So having your make up professionally applied can sometimes feel and look a bit heavy, but a make up artist isn’t preparing you for your everyday casual make up look, she’s preparing you for the strength of the lights and the way in which colour disappears quickly on camera. Even if it is a everyday causal look you’re going for you’ll need just a bit more definition then you’re used to to give the result you truly want.

3. Make up artists are specialists in what they do and can alter looks throughout a session meaning we can go from casual to glam easily. Hair up or hair down? With a make up artist present we can go for a variety of different styles. Having someone on hand to pamper you is also a great way to enjoy the full process.

When you book a portrait with me you will immediately be offered a make up artist at your session. This will enable you to truly relax on the morning of your portrait session and fully embrace the process.

My current in house make up artists are:

Emma from Emma Ford Make Up

Holly from Carter Hair and Make Up

Sarah from Sarah Catherall Make Up

A personal branding session here is a fully customised process, so getting to know you is the most important part of a branding session for me. Mainly because you are the key ingredient to your business. You are the unique selling point. Clients are specifically buying from you.

Whether the images you need are for your website, social media, your LinkedIn profile, branding materials, your email signature and so on… a personal branding session will help your prospective clients connect to you and therefore your business.

So what kind of information am I looking for?

Well firstly I need to know what the images will be used for, that way we can make sure you have images to suit the various marketing materials. For example in blog posts you may want your images to be more down to earth and friendly. Whereas your website home page you may want to appear more professional and experienced within your field. Knowing how you will use your photos allows us the scope to really build your personality into various areas of your marketing.

I also need to know what your brand colours are so we can keep within your brand palette and make sure we aren’t creating images that’ll look completely out of context on your website or socials. It allows us to choose clothes and backdrops more appropriately or if you haven’t built your brand or know what brand colours you want to use, this may be the time we build that concept together.

Building a brand is all about understanding how your client will connect emotionally with that brand, so that is an important part to building your personal branding photoshoot. We want to make sure we communicate your brands personality. After all a picture is worth a thousand words. So finding out how you want people to feel when they interact with your brand is essential.

Personal branding is a relatively new concept in terms of what it can do for business. A headshot is simply that, a corporate headshot typically just of a persons face, but personal branding brings in personality and your unique self. For entrepreneurs being part of your own marketing has never been more important. It’s the part of your business that’s unique and will be what captures your clientele to you and your brand specifically.

I incorporate headshots into my personal branding sessions, but I also want to be able to tell your unique story through lifestyle images, photographs of you in action, photographs or you and your products. We can capture fine details and so much more. All of my sessions are customised to my clients so once we have an idea over your brand we can build a vision that works with you and your needs.

The end goal of a personal branding session is to make you more profitable in business so it’s an area you’ll want to invest in.

You should consider a personal branding session if you:

• Are an entrepreneur

• Want to level up in business with your visuals

• If you are the face of your brand and you want to confidently put yourself out there to connect with your clients

• You want your marketing to look polished and professional

When you first start out as an entrepreneur it can be really overwhelming. There’s so much you need to do to be able to successfully launch. And being able to start on the right footing will enable you make and build decisions around your brand that keep your brand message clear and prevent you from overspending in areas that don’t require it.

There are 3 key investment areas that I believe all entrepreneurs should make when it comes to their personal brand, whether that’s starting up a brand or rebranding. These are the areas that should be focussed on.

Website

A good, clear website speaks volumes for your personal brand. If you aren’t tech savvy this is an area you may want to outsource. But with programmes such as Wix or Squarespace, it’s never been easier to create and develop a website on your own. This website is a Squarespace website and having used a variety of platforms over the years I have to say Squarespace is particularly user friendly. It’s just a matter of selecting a website template and then putting in your own images and copy to make it personal.

Logo

Your logo needs to help you stand out. It’s design is symbolic of what your provide and aesthetically it gives out a clear, concise message. There are cheap logo designers online, or logo programmes that churn out affordable logos. But this is an area you’ll want to invest in I believe, I’ve done it both ways and from experience hiring a designer is going to provide you with a bespoke logo.

Personal brand photography

The photos you show of your brand will be what brings your brand to life. It shows what you do, how you do it and the expertise and professionalism you have. You want your clients to meet the best version of you. A great brand photographer will help to create pictures that speak to your clients and build that trust with them. Your photographs will be used in all areas of your marketing, so you have to love the images of yourself so you can confidently put yourself out there in the various ways- on blog posts, in social media, on your website, on your business cards, on your LinkedIn profile etc.

There 3 areas will help to bring your brand message to your clients and achieve higher sales in your business. Investing in a great website, a bespoke logo and brand photography will always be worth it.

Branding is a word that’s thrown about a lot when it comes to establishing your business or brand. It goes far beyond the website design or the customised logo. Branding is all about the story of your brand and how you communicate that with your clients. In essence it’s what makes your business unique by conveying your skills and expertise in the field you work in in a variety of ways- photography is of course one of those areas and I wanted to talk to you today to be able to tell you how photography can be one of the most powerful elements of branding.

It helps to connect with your current and potential clients

A photograph allows consumers to connect with you on a level far beyond just a name or a faceless website. Brand photography shows clients who you are and that you’re trustworthy, because having your face out there shows a confidence in your product or service. It’s a fact that people are much more likely to buy something from someone they feel a connection with. And branding can help you to create that connection because photography gives them an insight into you.

It tells your story

With so many businesses now online, being able to stand out makes a difference. Studies have shown that opinions and judgements are formed in mere seconds of someone clicking onto your website. With that in mind you have limited time to tell your story to capture your potential clients interest. Visuals are the most eye grabbing when it comes to making that first impression. Great personal brand images tell your story and reveal your uniqueness within the market place, and that will increase conversion rates.

Pictures connect faster than words

Good copy is essential at being able to communicate with your clients but it’s the pictures that’ll grab them first and make them interested. For example, when you choose a hotel or a spa to book, the first thing you do is look at the images and see if the place aligns with your expectations over what you want. And then you go on to read the copy to see if what you visually like matches up with what is written. It’s the pictures that connect first and foremost with potential clients. Once you’ve visually pulled them in you then have your opportunity to tell them why you are the correct choice. But to do that you need to connect fast.

Wherever you are on your journey of being a business owner, having branding images will elevate you. and give you the power to be where you want to be. They help to communicate your story and to build trust in a fast, effective way. Brand photography is building a connection with clients on a deeper level and that’s why personal branding photogrpahy is so important.

Are you ready to create your personal brand story? Let’s get you started with a personal consultation.