A personal branding session here is a fully customised process, so getting to know you is the most important part of a branding session for me. Mainly because you are the key ingredient to your business. You are the unique selling point. Clients are specifically buying from you.

Whether the images you need are for your website, social media, your LinkedIn profile, branding materials, your email signature and so on… a personal branding session will help your prospective clients connect to you and therefore your business.

So what kind of information am I looking for?

Well firstly I need to know what the images will be used for, that way we can make sure you have images to suit the various marketing materials. For example in blog posts you may want your images to be more down to earth and friendly. Whereas your website home page you may want to appear more professional and experienced within your field. Knowing how you will use your photos allows us the scope to really build your personality into various areas of your marketing.

I also need to know what your brand colours are so we can keep within your brand palette and make sure we aren’t creating images that’ll look completely out of context on your website or socials. It allows us to choose clothes and backdrops more appropriately or if you haven’t built your brand or know what brand colours you want to use, this may be the time we build that concept together.

Building a brand is all about understanding how your client will connect emotionally with that brand, so that is an important part to building your personal branding photoshoot. We want to make sure we communicate your brands personality. After all a picture is worth a thousand words. So finding out how you want people to feel when they interact with your brand is essential.

Branding is a word that’s thrown about a lot when it comes to establishing your business or brand. It goes far beyond the website design or the customised logo. Branding is all about the story of your brand and how you communicate that with your clients. In essence it’s what makes your business unique by conveying your skills and expertise in the field you work in in a variety of ways- photography is of course one of those areas and I wanted to talk to you today to be able to tell you how photography can be one of the most powerful elements of branding.

It helps to connect with your current and potential clients

A photograph allows consumers to connect with you on a level far beyond just a name or a faceless website. Brand photography shows clients who you are and that you’re trustworthy, because having your face out there shows a confidence in your product or service. It’s a fact that people are much more likely to buy something from someone they feel a connection with. And branding can help you to create that connection because photography gives them an insight into you.

It tells your story

With so many businesses now online, being able to stand out makes a difference. Studies have shown that opinions and judgements are formed in mere seconds of someone clicking onto your website. With that in mind you have limited time to tell your story to capture your potential clients interest. Visuals are the most eye grabbing when it comes to making that first impression. Great personal brand images tell your story and reveal your uniqueness within the market place, and that will increase conversion rates.

Pictures connect faster than words

Good copy is essential at being able to communicate with your clients but it’s the pictures that’ll grab them first and make them interested. For example, when you choose a hotel or a spa to book, the first thing you do is look at the images and see if the place aligns with your expectations over what you want. And then you go on to read the copy to see if what you visually like matches up with what is written. It’s the pictures that connect first and foremost with potential clients. Once you’ve visually pulled them in you then have your opportunity to tell them why you are the correct choice. But to do that you need to connect fast.

Wherever you are on your journey of being a business owner, having branding images will elevate you. and give you the power to be where you want to be. They help to communicate your story and to build trust in a fast, effective way. Brand photography is building a connection with clients on a deeper level and that’s why personal branding photogrpahy is so important.

Are you ready to create your personal brand story? Let’s get you started with a personal consultation.