A personal branding session here is a fully customised process, so getting to know you is the most important part of a branding session for me. Mainly because you are the key ingredient to your business. You are the unique selling point. Clients are specifically buying from you.

Whether the images you need are for your website, social media, your LinkedIn profile, branding materials, your email signature and so on… a personal branding session will help your prospective clients connect to you and therefore your business.

So what kind of information am I looking for?

Well firstly I need to know what the images will be used for, that way we can make sure you have images to suit the various marketing materials. For example in blog posts you may want your images to be more down to earth and friendly. Whereas your website home page you may want to appear more professional and experienced within your field. Knowing how you will use your photos allows us the scope to really build your personality into various areas of your marketing.

I also need to know what your brand colours are so we can keep within your brand palette and make sure we aren’t creating images that’ll look completely out of context on your website or socials. It allows us to choose clothes and backdrops more appropriately or if you haven’t built your brand or know what brand colours you want to use, this may be the time we build that concept together.

Building a brand is all about understanding how your client will connect emotionally with that brand, so that is an important part to building your personal branding photoshoot. We want to make sure we communicate your brands personality. After all a picture is worth a thousand words. So finding out how you want people to feel when they interact with your brand is essential.

It’s common knowledge that we need to show up in our brands- we need to be the faces and help to build the likability factor which leads to trust. But it can be hard to know how personal to get. So I thought I’d give three ways on how to get more personal in your business.

Choose your content pillars

You might think the only thing you can talk about is your business and indirectly or directly selling what you offer. But actually that kind of content gets really boring even if you are offering something great. So you need to mix it up a little and choose a variety of content topics that work with your brand to showcase what you do and your personality. I am a photographer, and I predominately work with women. Either female entrepreneurs or women looking to regain their confidence and learning to love themselves. I know how important it is for potential clients to see me as Donna and not just a generic photographer. They need to get an idea over my personality. I can be funny and light hearted and so I do like posts that show that side of me. Silly mistakes that I make and having the ability to laugh at myself. I think it helps them to see that I don’t look at myself through rose tinted glasses even though I’m an advocate for self love. We all have insecurities and that’s ok. I like to empower women too, and a lot of content I share is about female empowerment or how I like to empower myself and about learning how to do that. Or calling out the injustices that women face. It’s about starting those conversations. I’m a big fan of the local area as well, and will often share places and other businesses in the area that I like to use because it helps build a picture over who I am, where I hang out, my lifestyle and my hobbies. I’m a mum and I know many of my clients can relate, so I will post up bits about my children and my home life. Your content pillars really will depend upon your brand. My aim is always to make people feel comfortable and to feel like I’m a friend because that way if they come in for a photoshoot they know enough about me to be relaxed in my presence because being in front of my camera can be a vulnerable position for many. At the end of the day if your personality shines through, people will want to work with you because you ignite excitement, laughter and joy in them.

Blogs

Your website should include a blog. It’s such an important part of how you can be found online. Don’t underestimate the importance of blogging. Being personal on blogs is a way to connect to your audience. Using your platform to speak your truth and get personal in a professional way is a great chance to capture an audience that want to learn more about you and more about what you’re skilled at. I love photography but my clients want to learn about business and building their brands or about how to learn to love themselves and take better care of their mental wellbeing (coincidentally my some of my content pillars). I find that you can cross promote information from socials into blogs or vice versa. With a blog though you have more room to get deeper with your clients and form stronger connections.

Create your social media presence

Being on social media really does rely upon being social. It’s not about posting something and waiting for clients to come in and just watching your like count go up. The reality is it makes no difference if you have 6000 views on a reel if you’re not connecting with the people reaching out to you. In fact big numbers on socials doesn’t necessarily equate to a busy business. You need to really look deeper into the connections that can be made on socials in an organic way with the people that follow you and the individuals that could be your ideal client. You need to be replying professionally and as your brand dictates to comments left on your posts. You need to be getting your name out there by connecting with other local brands or individuals. You really just need to have that presence without being spam like. If you consistently show up and you’re of service and value to your followers, your hard work will pay off.

Personal branding is a relatively new concept in terms of what it can do for business. A headshot is simply that, a corporate headshot typically just of a persons face, but personal branding brings in personality and your unique self. For entrepreneurs being part of your own marketing has never been more important. It’s the part of your business that’s unique and will be what captures your clientele to you and your brand specifically.

I incorporate headshots into my personal branding sessions, but I also want to be able to tell your unique story through lifestyle images, photographs of you in action, photographs or you and your products. We can capture fine details and so much more. All of my sessions are customised to my clients so once we have an idea over your brand we can build a vision that works with you and your needs.

The end goal of a personal branding session is to make you more profitable in business so it’s an area you’ll want to invest in.

You should consider a personal branding session if you:

• Are an entrepreneur

• Want to level up in business with your visuals

• If you are the face of your brand and you want to confidently put yourself out there to connect with your clients

• You want your marketing to look polished and professional

My portrait “Lockdown Wedding” not only made it into the Historic England archives, but it was also selected as one of 100 portraits out of 31,000 to represent the UK during lockdown. Spearheaded by the Duchess of Cambridge, I think this is one of the biggest accolade’s to have come out of Lockdown for me and it certainly gave me the much needed boost to fulfil my dreams of becoming a portrait photographer.

A panel of judges including the Director of the National Portrait Gallery and the Duchess of Cambridge, selected the final 100 portraits which were also shown to Her Majesty The Queen, and went on to make up a digital portrait exhibition for The National Portrait Gallery.

In collaboration with Co-op, there has also been a community exhibition. The images have been displayed around the United Kingdom on posters and billboards up and down the country, including the hometowns of where the images were taken. My image has been displayed in Camden, Edinburgh, Glasgow, Manchester, London Waterloo and of course Bishop’s Stortford! A physical digital exhibition also took place in the grounds of the National Memorial Arboretum in Staffordshire.

A poster has kindly been created for me which I will be framing and hanging up with pride in the studio!

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As a portrait photographer I’m constantly learning and refining the way that I work. I spend a lot of time educating myself to provide my clients with the most exceptional portraits of themselves and their family members. Which is why I often submit images that I have taken into international competitions so I can get feedback on what I’m creating.

This year I have been so pleased to have been awarded four bronze awards from The Portrait Masters which is judged by internationally acclaimed photographers and educators.

I’m very much looking forward to submitting more images and continuing to learn from the very best in the portrait world and working towards my accreditation.

During Lockdown, Historic England asked people to submit images that represented their experience. I submitted an image that I felt represented many people during this period- those that had to miss out on their weddings altogether.

While there are still restrictions in place on weddings currently, back in March the official Lockdown meant all planned weddings were cancelled. That included our own plans to get married in Crete.

The picture I took was taken on the day we would have been getting married. Although we were confined to our home, we celebrated in the best way we could. We got out of our pyjamas, we dressed up for the occasion and we drunk champagne while enjoying the beautiful heatwave that the UK was experiencing. In fact on the day, the weather in the UK was warmer than it would have been in Crete!

This was the first time the public had been called upon since World War II to submit photographs to represent a certain time period and it was a proud moment to know that my image was one of the 100 public submissions that made it into the archives at Historic England out of 3000.

The image made it into a lot of British media as well and it was lovely to see the picture being enjoyed by so many.