A personal branding session here is a fully customised process, so getting to know you is the most important part of a branding session for me. Mainly because you are the key ingredient to your business. You are the unique selling point. Clients are specifically buying from you.

Whether the images you need are for your website, social media, your LinkedIn profile, branding materials, your email signature and so on… a personal branding session will help your prospective clients connect to you and therefore your business.

So what kind of information am I looking for?

Well firstly I need to know what the images will be used for, that way we can make sure you have images to suit the various marketing materials. For example in blog posts you may want your images to be more down to earth and friendly. Whereas your website home page you may want to appear more professional and experienced within your field. Knowing how you will use your photos allows us the scope to really build your personality into various areas of your marketing.

I also need to know what your brand colours are so we can keep within your brand palette and make sure we aren’t creating images that’ll look completely out of context on your website or socials. It allows us to choose clothes and backdrops more appropriately or if you haven’t built your brand or know what brand colours you want to use, this may be the time we build that concept together.

Building a brand is all about understanding how your client will connect emotionally with that brand, so that is an important part to building your personal branding photoshoot. We want to make sure we communicate your brands personality. After all a picture is worth a thousand words. So finding out how you want people to feel when they interact with your brand is essential.

It’s common knowledge that we need to show up in our brands- we need to be the faces and help to build the likability factor which leads to trust. But it can be hard to know how personal to get. So I thought I’d give three ways on how to get more personal in your business.

Choose your content pillars

You might think the only thing you can talk about is your business and indirectly or directly selling what you offer. But actually that kind of content gets really boring even if you are offering something great. So you need to mix it up a little and choose a variety of content topics that work with your brand to showcase what you do and your personality. I am a photographer, and I predominately work with women. Either female entrepreneurs or women looking to regain their confidence and learning to love themselves. I know how important it is for potential clients to see me as Donna and not just a generic photographer. They need to get an idea over my personality. I can be funny and light hearted and so I do like posts that show that side of me. Silly mistakes that I make and having the ability to laugh at myself. I think it helps them to see that I don’t look at myself through rose tinted glasses even though I’m an advocate for self love. We all have insecurities and that’s ok. I like to empower women too, and a lot of content I share is about female empowerment or how I like to empower myself and about learning how to do that. Or calling out the injustices that women face. It’s about starting those conversations. I’m a big fan of the local area as well, and will often share places and other businesses in the area that I like to use because it helps build a picture over who I am, where I hang out, my lifestyle and my hobbies. I’m a mum and I know many of my clients can relate, so I will post up bits about my children and my home life. Your content pillars really will depend upon your brand. My aim is always to make people feel comfortable and to feel like I’m a friend because that way if they come in for a photoshoot they know enough about me to be relaxed in my presence because being in front of my camera can be a vulnerable position for many. At the end of the day if your personality shines through, people will want to work with you because you ignite excitement, laughter and joy in them.

Blogs

Your website should include a blog. It’s such an important part of how you can be found online. Don’t underestimate the importance of blogging. Being personal on blogs is a way to connect to your audience. Using your platform to speak your truth and get personal in a professional way is a great chance to capture an audience that want to learn more about you and more about what you’re skilled at. I love photography but my clients want to learn about business and building their brands or about how to learn to love themselves and take better care of their mental wellbeing (coincidentally my some of my content pillars). I find that you can cross promote information from socials into blogs or vice versa. With a blog though you have more room to get deeper with your clients and form stronger connections.

Create your social media presence

Being on social media really does rely upon being social. It’s not about posting something and waiting for clients to come in and just watching your like count go up. The reality is it makes no difference if you have 6000 views on a reel if you’re not connecting with the people reaching out to you. In fact big numbers on socials doesn’t necessarily equate to a busy business. You need to really look deeper into the connections that can be made on socials in an organic way with the people that follow you and the individuals that could be your ideal client. You need to be replying professionally and as your brand dictates to comments left on your posts. You need to be getting your name out there by connecting with other local brands or individuals. You really just need to have that presence without being spam like. If you consistently show up and you’re of service and value to your followers, your hard work will pay off.

Personal branding is a relatively new concept in terms of what it can do for business. A headshot is simply that, a corporate headshot typically just of a persons face, but personal branding brings in personality and your unique self. For entrepreneurs being part of your own marketing has never been more important. It’s the part of your business that’s unique and will be what captures your clientele to you and your brand specifically.

I incorporate headshots into my personal branding sessions, but I also want to be able to tell your unique story through lifestyle images, photographs of you in action, photographs or you and your products. We can capture fine details and so much more. All of my sessions are customised to my clients so once we have an idea over your brand we can build a vision that works with you and your needs.

The end goal of a personal branding session is to make you more profitable in business so it’s an area you’ll want to invest in.

You should consider a personal branding session if you:

• Are an entrepreneur

• Want to level up in business with your visuals

• If you are the face of your brand and you want to confidently put yourself out there to connect with your clients

• You want your marketing to look polished and professional

When you first start out as an entrepreneur it can be really overwhelming. There’s so much you need to do to be able to successfully launch. And being able to start on the right footing will enable you make and build decisions around your brand that keep your brand message clear and prevent you from overspending in areas that don’t require it.

There are 3 key investment areas that I believe all entrepreneurs should make when it comes to their personal brand, whether that’s starting up a brand or rebranding. These are the areas that should be focussed on.

Website

A good, clear website speaks volumes for your personal brand. If you aren’t tech savvy this is an area you may want to outsource. But with programmes such as Wix or Squarespace, it’s never been easier to create and develop a website on your own. This website is a Squarespace website and having used a variety of platforms over the years I have to say Squarespace is particularly user friendly. It’s just a matter of selecting a website template and then putting in your own images and copy to make it personal.

Logo

Your logo needs to help you stand out. It’s design is symbolic of what your provide and aesthetically it gives out a clear, concise message. There are cheap logo designers online, or logo programmes that churn out affordable logos. But this is an area you’ll want to invest in I believe, I’ve done it both ways and from experience hiring a designer is going to provide you with a bespoke logo.

Personal brand photography

The photos you show of your brand will be what brings your brand to life. It shows what you do, how you do it and the expertise and professionalism you have. You want your clients to meet the best version of you. A great brand photographer will help to create pictures that speak to your clients and build that trust with them. Your photographs will be used in all areas of your marketing, so you have to love the images of yourself so you can confidently put yourself out there in the various ways- on blog posts, in social media, on your website, on your business cards, on your LinkedIn profile etc.

There 3 areas will help to bring your brand message to your clients and achieve higher sales in your business. Investing in a great website, a bespoke logo and brand photography will always be worth it.