Top 3 investments to brand your business

When you first start out as an entrepreneur it can be really overwhelming. There’s so much you need to do to be able to successfully launch. And being able to start on the right footing will enable you make and build decisions around your brand that keep your brand message clear and prevent you from overspending in areas that don’t require it.

There are 3 key investment areas that I believe all entrepreneurs should make when it comes to their personal brand, whether that’s starting up a brand or rebranding. These are the areas that should be focussed on.

Website

A good, clear website speaks volumes for your personal brand. If you aren’t tech savvy this is an area you may want to outsource. But with programmes such as Wix or Squarespace, it’s never been easier to create and develop a website on your own. This website is a Squarespace website and having used a variety of platforms over the years I have to say Squarespace is particularly user friendly. It’s just a matter of selecting a website template and then putting in your own images and copy to make it personal.

Logo

Your logo needs to help you stand out. It’s design is symbolic of what your provide and aesthetically it gives out a clear, concise message. There are cheap logo designers online, or logo programmes that churn out affordable logos. But this is an area you’ll want to invest in I believe, I’ve done it both ways and from experience hiring a designer is going to provide you with a bespoke logo.

Personal brand photography

The photos you show of your brand will be what brings your brand to life. It shows what you do, how you do it and the expertise and professionalism you have. You want your clients to meet the best version of you. A great brand photographer will help to create pictures that speak to your clients and build that trust with them. Your photographs will be used in all areas of your marketing, so you have to love the images of yourself so you can confidently put yourself out there in the various ways- on blog posts, in social media, on your website, on your business cards, on your LinkedIn profile etc.

There 3 areas will help to bring your brand message to your clients and achieve higher sales in your business. Investing in a great website, a bespoke logo and brand photography will always be worth it.