3 Things I need to know before your personal branding photoshoot

A personal branding session here is a fully customised process, so getting to know you is the most important part of a branding session for me. Mainly because you are the key ingredient to your business. You are the unique selling point. Clients are specifically buying from you.

Whether the images you need are for your website, social media, your LinkedIn profile, branding materials, your email signature and so on… a personal branding session will help your prospective clients connect to you and therefore your business.

So what kind of information am I looking for?

Well firstly I need to know what the images will be used for, that way we can make sure you have images to suit the various marketing materials. For example in blog posts you may want your images to be more down to earth and friendly. Whereas your website home page you may want to appear more professional and experienced within your field. Knowing how you will use your photos allows us the scope to really build your personality into various areas of your marketing.

I also need to know what your brand colours are so we can keep within your brand palette and make sure we aren’t creating images that’ll look completely out of context on your website or socials. It allows us to choose clothes and backdrops more appropriately or if you haven’t built your brand or know what brand colours you want to use, this may be the time we build that concept together.

Building a brand is all about understanding how your client will connect emotionally with that brand, so that is an important part to building your personal branding photoshoot. We want to make sure we communicate your brands personality. After all a picture is worth a thousand words. So finding out how you want people to feel when they interact with your brand is essential.