It sounds so self indulgent doesn’t it?

But it is so important that you invest in yourself because ultimately there’s just one of you and you are the only one responsible for your happiness.

So here are 5 reasons why investing is a necessity (in business and in life):

1. 100% of the investment goes towards achieving your goals. When you invest in yourself, (your brand or your life) that investment is solely being put into you and helping you reach the desired outcomes you need or want. All that time, money and energy isn’t going elsewhere. It’s focussed on helping you achieve your goals.

2. Frees up your time. Investing in yourself is another way of saying you’re outsourcing and that frees up your time and causes less stress. When it comes to work this could come in the form of getting a website developer or investing in yearly photographs that you can access easily for all your content needs- those jobs you don’t want to do can be done by someone else and instead you can use your time in an area of your business where you excel or enjoy some down time- down time when you’re a business owner is just as important as working consistently. In life you might get your nails done, or use a personal trainer… although you can paint your own nails or exercise at home the likelihood is you wouldn’t see the same results in the time it takes to use a professional service.

3. Avoids burnout. If you’re not outsourcing or you’re taking on too much and not giving yourself time to enjoy life and experience moments of happiness you can guarantee burn out will happen. When you choose to invest in yourself you can limit burnout because you’re doing things that you want to do, for your well-being and happiness.

4. Your productivity increases. When you invest in yourself ultimately you become happier and your relationships benefit from that too whether that’s at work or at home. You’ll often find you have more energy and your productivity increases because of that. Happy life = happy all around.

5. More confidence. Investing in yourself is telling yourself that you're worth it. Acknowledging what you need and desire is such an important first step to giving you more confidence.

Money spent on you isn’t self indulgence. It’s investment. It goes towards your mental wellbeing. Whether you’re using that money to excel in life or business it’s an important investment to make.

Remember, you are worth investing in.

Branding is a word that’s thrown about a lot when it comes to establishing your business or brand. It goes far beyond the website design or the customised logo. Branding is all about the story of your brand and how you communicate that with your clients. In essence it’s what makes your business unique by conveying your skills and expertise in the field you work in in a variety of ways- photography is of course one of those areas and I wanted to talk to you today to be able to tell you how photography can be one of the most powerful elements of branding.

It helps to connect with your current and potential clients

A photograph allows consumers to connect with you on a level far beyond just a name or a faceless website. Brand photography shows clients who you are and that you’re trustworthy, because having your face out there shows a confidence in your product or service. It’s a fact that people are much more likely to buy something from someone they feel a connection with. And branding can help you to create that connection because photography gives them an insight into you.

It tells your story

With so many businesses now online, being able to stand out makes a difference. Studies have shown that opinions and judgements are formed in mere seconds of someone clicking onto your website. With that in mind you have limited time to tell your story to capture your potential clients interest. Visuals are the most eye grabbing when it comes to making that first impression. Great personal brand images tell your story and reveal your uniqueness within the market place, and that will increase conversion rates.

Pictures connect faster than words

Good copy is essential at being able to communicate with your clients but it’s the pictures that’ll grab them first and make them interested. For example, when you choose a hotel or a spa to book, the first thing you do is look at the images and see if the place aligns with your expectations over what you want. And then you go on to read the copy to see if what you visually like matches up with what is written. It’s the pictures that connect first and foremost with potential clients. Once you’ve visually pulled them in you then have your opportunity to tell them why you are the correct choice. But to do that you need to connect fast.

Wherever you are on your journey of being a business owner, having branding images will elevate you. and give you the power to be where you want to be. They help to communicate your story and to build trust in a fast, effective way. Brand photography is building a connection with clients on a deeper level and that’s why personal branding photogrpahy is so important.

Are you ready to create your personal brand story? Let’s get you started with a personal consultation.